Ongoing
Helmet Safety
Every ride, every rider, every time. A nationwide push for correct helmet use among two-wheeler riders and pillions.
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Campaigns
Focused work. Measurable change.
Each SURAKSHA campaign targets a specific road-safety habit, group or moment - with clear objectives, materials and citizen action.
Featured
August 15 Launch
The public launch of the SURAKSHA movement in Pune - our first city - bringing together citizens, students, corporates and government on Independence Day for a united pledge to road safety.
Launch date
15 August
Independence Day - a symbolic start for a citizen-led movement.
All campaigns
Ongoing
Pedestrian Safety
Reclaiming zebra crossings, footpaths and pedestrian rights across India's busiest junctions.
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Seasonal
Monsoon Driving
Practical guidance for driving safely through the Indian monsoon - visibility, speed, tyre and brake checks.
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Program
School Road Safety
Age-appropriate road safety curriculum, workshops and safe-zone audits around schools.
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CSR
Corporate Road Safety
Workplace sessions, driver programs and commute-safety toolkits for Indian corporates.
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Seasonal
Festival Road Safety
Safer celebrations during Ganeshotsav, Diwali and other festivals - from crowd flow to responsible driving.
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Program
Emergency Response
Citizen first-aid basics, Good Samaritan awareness and rapid response coordination.
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Program
Safe Cycling
Cycling infrastructure advocacy and safe-riding practices for healthier, greener cities.
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Culture
Road Courtesy
Small habits that transform how a city moves - indicators, lane discipline, and giving way.
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